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Be Visible

Being visible is a great way to promote loyalty – perhaps the greatest strategy of all. Whether you are talking about employee loyalty or customer loyalty, there is simply no substitute for speaking with somebody face-to-face, on their own turf. Especially in today’s high-tech world, when we have so many electronic substitutes for in-person communication, the discipline of getting out of the office and wandering around can be a great source of competitive differentiation in the job mark.

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